Paradox Marine's strategy for turnover and profit growth
involves:
Both capitalizing on market growth and increasing market share
by:
Developing both new and enhanced products for use in existing
markets
Expanding existing technologies into new segments of the leisure
marine electronics market
Expanding its distribution channels, in particular in Europe,
South America and Australasia
Maintaining a technological advantage over its competitors by
being first to market with products incorporating technological
advances
Capitalizing
on its strengths in research & development to
continue to bring new and innovative products to the marketplace
Achieving operational and supply chain efficiencies
Reducing operating costs, in particular through the reduction of
costs associated with product warranties through increasingly
rigorous testing leading to higher quality products